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Porsche Design plans to have its own luxury hotel chain

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The well-known Porsche Design brand is expanding its presence in the hotel industry, with plans to open approximately 15 luxury hotels in cities like London, Dubai, Singapore, and Shanghai. This German brand, which made a significant move in Miami by launching the Porsche Design Tower in Sunny Isles Beach in 2017, recognizes the importance of extending its reputation and services into the tourism sector. To achieve this, they are forming a partnership with the Steigenberger Hotels & Resorts group. The brand’s growth, particularly in the hotel sector, also benefits Porsche’s residential developments worldwide.

We aim to create a brand that blends the design principles and core values of the prestigious Porsche Design brand with the renowned hospitality and top-notch service associated with Steigenberger hotels,” stated Marcus Bernhardt, CEO of Steigenberger Hotels AG / Deutsche Hospitality, in a press release. Our shared goal is to introduce a new type of hotel experience for a worldwide audience that values exclusivity and demands the utmost quality.”

Brand growth in the hotel sector benefits the brand’s residential developments

Brand Growth In The Hotel Sector Benefits The Brand’s Residential Developments

The fact that Porsche Design is also getting into the hotel business could have a very positive impact on Porsche’s residential developments worldwide. One of the most remarkable examples is the Porsche Design Tower in Miami, known for its exclusive features like a car elevator that lets owners park right in their apartments.

“By entering the hotel sector, Porsche is joining the exclusive club of luxury condo-hotels worldwide, similar to Ritz Carlton and Waldorf Astoria,” explains Heloisa Arazi, a broker and owner of AMG International Realty in Miami.

Branded Condos”: Developments associated with the brand are a trend

Branded Condos”: Developments Associated With The Brand Are A Trend

Real estate projects associated with well-known brands are a growing trend in the luxury real estate industry worldwide. These brands bring more than just their name; they also bring valuable services, top-notch infrastructure, and quality standards that provide a sense of security for investors. For an investor, it’s often a wiser choice to invest in a property linked to brands like Porsche or Armani, even if it comes with a higher price tag, rather than choosing an unbranded condominium.

These developments typically offer 5-star hotel services to their residents, along with exceptional infrastructure. There’s also a feeling of exclusivity and limited availability because these projects are one-of-a-kind, which tends to increase the investment’s value,” explains Heloisa.

In Miami, some of the “branded” condominiums include Porsche Design Tower, Armani Casa Residences, Aston Martin Residences, Baccarat Residences, Bentley Residences, Waldorf Astoria, and many more.

A Fusion of Luxury and Innovation

A Fusion Of Luxury And Innovation

What sets “The Porsche Design Tower” apart is its dedication to innovation. The hotels will incorporate state-of-the-art technology and design elements that create a harmonious balance between luxury and functionality. It’s about redefining what a hotel stay can be, where guests are not just visitors but participants in an immersive experience.

Culinary Delights

For those who love food, “The Porsche Design Tower” hotels are a true paradise. Offering a diverse range of dining choices from around the world, every meal becomes a culinary adventure. These hotels partner with acclaimed chefs to guarantee that every bite is a delightful experience.

A Revolution in Luxury Travel

“The Porsche Design Tower” hotels are on the brink of bringing about a luxury travel revolution. They’re not merely accommodations; they’re treasured experiences. As these hotels establish fresh benchmarks in hospitality, the entire industry is likely to be motivated to enhance its offerings. Travelers will have the chance to discover destinations while indulging in opulence and design, and it’s certain that other brands will also step up to satisfy the increasing desire for extraordinary experiences.


Porsche Design is getting into the luxury hotel business with “The Porsche Design Tower,” and it’s going to be a big deal. These hotels are all about fantastic design, new ideas, and being environmentally friendly. So, if you love the best things in life when you travel, keep an eye out for when “The Porsche Design Tower” hotels open – your next amazing adventure is coming soon. If you’re interested in learning more about “branded condos” in Miami and why they’re seen as secure investments with significant potential for value increase, don’t hesitate to reach The Gosalia Group today.

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